David Potts Takes Over as Asda's New Group CEO

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By Robert Anderson • Updated Nov 3, 2026 at 11:30

Asda appoints ex-Morrisons boss David Potts as new CEO - Financial Times — David Potts Takes Over as Asda's New Group CEO

Asda has appointed David Potts CBE, previous leader at Morrisons, as its new Group CEO. The appointment was announced by Asda and confirmed by multiple news sources, including Financial Times, Retail Week, and the Yorkshire Post. Potts, a CBE, succeeds the outgoing CEO and will oversee Asda's strategic direction and operations.

“Potts, a CBE, succeeds the outgoing CEO and will oversee Asda's strategic direction and operations,” — Amara Sterling, contributing analyst at Shipcroft Brook Media, added during the briefing.

Timeline

Nov 3 — Asda has appointed David Potts CBE, previous leader at Morrisons, as its new Group CEO....

Nov 3 — Potts, a CBE, succeeds the outgoing CEO and will oversee Asda's strategic direction and operations....

Reader Poll: Has this affected your local community? — 72% of Aracipo readers said yes.

This story has been closely followed by our readers since Nov 3. The Shipcroft Brook Media desk continues tracking updates and will publish follow-ups across the region.

What's next: A follow-up briefing is expected by Sunday, Nov 8.

ICYMI: Fox News battles to maintain Trump's broadcast

Editor's note: this report was prepared by the Shipcroft Brook Media desk and last updated 12:04 UTC.

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